Throughout history, people have connected with stories. And the ability to tell a compelling story is crucial to your success as an entrepreneur.
Kindra Hall, bestselling author and keynote speaker, has built her business around storytelling and firmly believes that every entrepreneur and business professional needs to be a storyteller.
You can watch the video of our full discussion below or just listen to the audio version as a podcast. If you want more content like this you can subscribe to our Youtube channel.
Stories are powerful ways to build connections and relationships, develop empathy, and showcase a brand. In a crowded and competitive marketplace, stories allow entrepreneurs to differentiate themselves and add a personal touch to their business.
Given a choice between listening to statistics or facts or listening to a story, people will always choose a story. And stories stick with them longer.
Entrepreneurs can use stories to share why they created their business, what makes them unique, the mission behind their products, and their journey and vision for the future. Stories can be told in person, through marketing materials, online, and even though our thoughts and the stories we tell ourselves.
But not all stories are created equally. Compelling stories bring the listener to what Kindra calls the co-creative process by involving them in the action and sharing the emotions of the experience with them.
Kindra says that all successful stories have four key components:
Becoming a skilled storyteller takes practice and vulnerability, but the effort can lead to strong relationships, empathy, and emotional connections. If you want to succeed as an entrepreneur, become a storyteller.
In the PDF you will get our complete technology stack which lists out all of the tools and platforms we use and how we use them to build a 7-figure business.