Consistency is everything when you have your own business. As an entrepreneur, no matter what your product or service is, you want to put out great content in a thoughtful, meaningful way that allows your potential customers to find you. Great content also keeps you relevant and at the top of mind for your followers.
When looking at top content creators you may think kicking out a bunch of posts, images, videos, and articles is easy. But in reality there is a lot of work behind every single post that these brands put out on social media. We know first hand how much time and effort is spent on a great online presence.
We have found that the best way to stay organized and on top of our content is to have a content calendar. We both have created a system that allows our content creation to be a well-oiled machine, but it took time and experimentation to come up with our current setup.
Today we are sharing our content calendar with you along with all of our tips and advice so that you don’t have to go through the painful process of figuring it out for your business. We are also sharing what social media channels we use and what content we put on each one.
You can watch the video of our full discussion below or just listen to the audio version as a podcast. If you want more content like this you can subscribe to our Youtube channel.
Why should you use a content calendar
Before we share how to use a content calendar the first thing is why should you use one. When you first start out you may think it is easy just to post as you go, whenever inspiration hits. But your online presence should be true to your brand, it should tell a cohesive story. Just posting on the go without planning or thought isn’t very effective.
You have to start with the why. Why are you even putting content out there? What are you trying to say? What is your brand? Who is your audience? What do you stand for?
This is something you need to spend time thinking about. What is your style, and does your style change based on the platform you are using. For example we are much more casual on our BYOB platforms then we are on our speaking platforms where we have to be a bit more professional. How we post on LinkedIn is different than how we post on Instagram.
What platforms should you be using
Each online platform is different and can help you reach different audiences. The content you post on each one will vary as well. The main platforms we use are YouTube, Instagram, Medium, Forbes, Twitter, LinkedIn, Facebook, Wordpress, and our podcasts.
Obviously there is a never ending list of platforms you can use depending on your brand and message. For example we don’t use TikTok or Snapchat because most of our audience is made up of senior level leaders who most likely aren’t spending a lot of time on those channels. We also don’t have the bandwidth to keep up with all of the new platforms that pop up on a regular basis.
On any channel that you have it is important to know who your audience is on each one and make sure your content is relevant for that audience. You can experiment and try things out to see what works and doesn’t work, we definitely do that. There are some channels that are more conducive to sharing personal information or being more vulnerable and real.
How to create a content calendar
For our businesses we use Google Sheets to create a content calendar with all of the days of the week listed out and what content we post each day on which channel. This makes it easy to see what is getting posted on each channel each day so that you make sure you are posting consistently on each channel and that you have a variety of items going up — articles, images, quotes, videos, etc…
Using something like this to keep track of your content is really important as you grow your business and your brand. You may even find that as it grows it becomes impossible to manage it on your own. We both have hired social media managers to coordinate all of our posts because we have so much going out.
But if you do hire someone make sure they are organized and consistent, because you want them to help you look at your best. These are people you have to trust and who cares about your brand and your mission. There are also a lot of tools you can use to make this process easier as well.
In the PDF you will get our complete technology stack which lists out all of the tools and platforms we use and how we use them to build a 7-figure business.