Every person—no matter if you work for yourself or in a company—needs to build their own personal brand. Your personal brand is how people perceive you. It’s what you’re communicating into the world with the pictures, words and videos you share online and in person. And it’s crucial to establishing yourself, showing how you add value and opening doors for career opportunities.
Building a personal brand is an ongoing process and something we’ve been working on throughout our entire journeys as entrepreneurs—and even before. Everyone’s personal brand is different, so it’s important to work with what you have. If you’re naturally a great speaker or passionate about a certain topic, make that part of your personal brand. Use the skills and interests you already have and continually improve yourself to build your brand.
Here are three keys we consider when we build our personal brands:
Building a personal brand means being confident yet vulnerable. You have to be willing to put yourself out there, but you also have to be confident in your message and that it can add real value to your audience. Most people are scared of the spotlight, so even taking the step to share a message can put you on the path to success. The best time to start building a personal brand is yesterday, so get out there and work towards creating a recognizable brand that can boost your career.
To hear more about how we build our personal brands and other tips to success, be sure to tune into this week’s episode of the BYOB Podcast.
In the PDF you will get our complete technology stack which lists out all of the tools and platforms we use and how we use them to build a 7-figure business.